GEO blog
Practical, sourced guides on getting your brand mentioned and cited in ChatGPT, Gemini, Claude and DeepSeek.
The complete GEO guide
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Does ChatGPT recommend my brand? How to check
How to check properly whether ChatGPT recommends your brand: which questions to ask, how many times, how to read the result, and what to do if you are missing.
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GEO vs SEO: what's the difference and where to invest?
The difference between GEO (generative engine optimization) and SEO, how they feed each other, and how to split the budget.
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What is llms.txt, and does it actually work?
What the llms.txt file is, how to write one, and what is known and not known about its effect on AI visibility.
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How to measure AI visibility
How to measure a brand's visibility in ChatGPT, Gemini, Claude and other AI assistants reliably: questions, repetition, engines and metrics.