Help center

A measurement asks the AI engines a set of prompts about your industry and checks every answer for your brand. One brand is all you need to start.

1. Create your account. Setup opens on its own; if you closed it, open Overview and choose Guided setup (1 minute).
2. Enter your website address, or choose I don't have a website. From your site we suggest your brand name, industry, where you serve customers, what customers ask for and your competitors.
3. On Is this right?, fix anything that is off: the prompts we ask AI are built from these details. Then pick what matters most to you; you can also add one question of your own for AI.
4. Choose Start measuring. The first measurement runs in the background and usually takes a few minutes. You can leave the page; the results appear on your dashboard.
5. For your next measurements, open AI Visibility from the menu on the left and choose Start measurement. On paid plans you can also switch on automatic measurement: every two weeks or monthly on Starter, and also weekly on Growth and Agency.

On the free plan a smaller measurement runs instead: 3 prompts on ChatGPT, Gemini and Claude, once a month. Every free measurement uses web search and starts after you verify your email address. Paid plans ask all four engines.

Your results are on AI Visibility. Start with these figures.

Visibility score

A 0-100 score that combines how often, how high and how positively AI answers mention your brand. Higher is better.

Mention rate

The share of AI answers that mention your brand.

Average rank

Where your brand appears in an answer when it is named. 1 is the top of the answer, so lower is better. It stays blank if you were never named.

Share of voice

How the mentions on the same prompts split between you and your competitors.

Prompts you are missing from

The prompts whose AI answers leave your brand out. The Opportunities page shows who was recommended instead.

Citation share

The websites the engines cite, that is, show as sources, in their answers. Citations are recorded only by measurements that search the web: your brand's first measurement (on every plan) and, on paid plans, measurements run with Measure with web search. You find them under Organic Growth › Sources.

Confidence level

How far you can trust the figures, based on how many samples the latest measurement collected and how many engine requests succeeded. When each prompt is asked once, it stays Low.

Competitors belong to a brand. You add, edit and remove them on the Competitors page. You can also add them when you create the brand, or under Account settings by choosing Edit next to the brand.

1. In the dashboard menu, open Competitors under Understand, and pick the brand at the top of the page.
2. Choose Add competitor and type the name. Only the name is required; add the website and we fill in their Instagram and X accounts from it. Then choose Add.
3. To change a competitor, select its name under Competitors you track, correct the name, website or accounts, and choose Save changes.
4. To remove one, open it the same way, choose Remove competitor and confirm with Remove. Past measurement results stay as they were.
5. Run a new measurement. From that measurement on, the answers are checked for your competitors too, and they appear in Competitor comparison and Share of voice.

A report is a single page, built from the brand's latest measurement, that opens in any browser. You can download it, or send a link that needs no account.

1. Open Reports from the menu on the left and pick your brand at the top of the page.
2. Choose Generate report. Download opens the finished report; you can save it as a PDF from your browser's print dialog.
3. Under Share this report, set Link expiry to 1, 7, 30 or 90 days.
4. Choose Create link and copy the link straight away. Only a hash of it is stored, so it cannot be shown again.
5. Anyone with the link can open that one report without an account. Choose Close this link to end access at any time.

A link points at one measurement run, so a brand needs at least one measurement before you can share it.

Everything below happens on the Billing page.

1. Select the round button with your initial at the top of any dashboard page, then choose Billing.
2. To upgrade, press Upgrade to Starter, Upgrade to Growth or Upgrade to Agency and complete the payment on the secure checkout page that opens.
3. Once you are on a paid plan, you switch between Starter, Growth and Agency on the same page, without a new checkout.
4. Starter covers one brand, and an account can have only one Starter plan. To track more than one brand, choose Growth or Agency.
5. To cancel, choose Cancel plan, then Cancel at the end of the period. The plan stays active until the period you paid for ends, then the workspace moves to Free. Nothing is deleted.
6. For card details and invoices, use Manage subscription.

Refunds are handled by Paddle, our Merchant of Record. How they work is set out in our Refund Policy. Read the Refund Policy