GEO blog
Practical, sourced guides on getting your brand mentioned and cited in ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
The complete GEO guide
ReadDoes ChatGPT recommend my brand? How to check
How to check properly whether ChatGPT recommends your brand: which questions to ask, how many times, how to read the result, and what to do if you are missing.
ReadGEO vs SEO: what's the difference and where to invest?
The difference between GEO (generative engine optimization) and SEO, how they feed each other, and how to split the budget.
ReadHow to show up in Google AI Overviews
What to do on content, structured data and freshness to be cited in Google's AI summaries (AI Overviews and AI Mode).
ReadWhat is llms.txt, and does it actually work?
What the llms.txt file is, how to write one, and what is known and not known about its effect on AI visibility.
ReadHow to measure AI visibility
How to measure a brand's visibility in ChatGPT, Gemini, Claude and other AI assistants reliably: questions, repetition, engines and metrics.
ReadHow to get cited by Perplexity
Perplexity searches the web on every question and lists its sources; how to show up there: freshness, community proof and clear answers.
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